RIFLE SPORT
IC Markets x WTT
The Challenge.
Strict financial advertising regulations in China prevent trading platforms from marketing directly to Chinese consumers. Yet China remains one of the most important and high-potential growth markets for IC Markets Global. This significantly limits traditional media and marketing strategies, prompting IC Markets to look elsewhere to reach a key growth market.
The Strategy.
Rifle built a custom partnership with China’s largest sporting code, securing official partnership rights across all major events played outside China. While IC Markets could not advertise directly within China, the WTT’s global broadcast audience is approximately 95% Chinese, creating a pathway into a priority growth market at scale.
Why This Works.
Mass Reach in a Restricted Market: Delivered scale into China without breaching advertising regulations.
Natural Brand Alignment: A sport built on speed, precision and fast decision-making mirrors IC Markets’ positioning around speed, efficiency and seamless transactions.
Credibility: Positions IC Markets alongside world champions and tournament-winning moments, aligning the brand with excellence, performance and being “the best”.
Long-Term Brand Building: Moves beyond short-term performance marketing to create memorability and presence in a high-growth region.
The Result.
Across three consecutive seasons, the IC Markets x WTT partnership delivered sustained global scale, strong broadcast reach and growing social amplification, reinforcing brand presence across Asian markets.
- Global Reach across 3 Years: 2.5 Billion
Global Unique Viewers Per Year: 208 Million
Social Media Reach:
– Year 1: 350M
– Year 2: 634M
– Year 3: 722M
Through the suite of partnership assets, IC Markets achieved repeated exposure across Asia’s most engaged table tennis markets. IC Markets saw a gradual uplift in brand awareness and presence throughout China, Japan and broader Asia.