Rifle, a leader in brand partnerships, has today announced its exclusive agreement with Digital Turbine, a premier mobile video advertising platform recognised by top global brands.
The collaboration aims to empower brands and agencies across Australia to unlock new growth opportunities by leveraging Digital Turbine’s premium mobile campaign capabilities, connecting them with over 1 billion monthly unique users, and utilising its Software Development Kit (SDK) footprint representing the world’s leading apps.
Digital Turbine, through its acquisition of AdColony in April 2021, has solidified its leadership in mobile video advertising, offering unique and immersive creative experiences that drive impactful brand outcomes. The company’s partnerships with the world’s largest mobile operators and devices enable it to package unparalleled mobile data, forming highly targeted audiences available directly through the DT Exchange. This market-leading mobile exchange features 100% direct, brand-safe app inventory, ensuring advertisers reach high-quality, engaged audiences.
Says James Rogers, VP brands, APAC of Digital Turbine: “We are excited to collaborate with Rifle to enhance mobile experiences in Australia. With our technology and Rifle’s strong expertise in sports, gaming, and entertainment channels, Australian brands can look forward to seeing more innovative and engaging in-app experiences.”
The partnership with Rifle will enable more access to Digital Turbine’s mobile advertising technology to Australia, providing brands and agencies with the tools to drive innovative solutions in their target markets. By combining Rifle’s local expertise with Digital Turbine’s innovative mobile solutions, this collaboration will redefine how brands connect with consumers, driving value and growth across the digital landscape.
Says Andrew Christopher, managing director, Rifle: “We’re thrilled to partner with Digital Turbine in Australia. With our strong presence in the local gaming sector and the exclusive integration of Digital Turbine’s leading mobile advertising solutions, we’re confident we have the capabilities to help Australian brands and agencies create powerful mobile campaigns that captivate audiences and achieve their growth objectives.
“This new expansion to our gaming portfolio will integrate seamlessly with our other core pillars of sports and music, positioning Rifle as the go-to partner for brands seeking expert guidance and innovative solutions across the top three pillars of consumer entertainment.”
About Rifle
Rifle is a leading partnerships agency in the gaming, sports and entertainment marketplace.
We work with brands and rights holders to create mutual and sustainable benefits in the advertising and sponsorship space. To learn more visit: www.rifleagency.com.au
About Digital Turbine
Digital Turbine is an in-app mobile video advertising platform and trusted mobile partner to the world's top global brands. Through its acquisition of AdColony – a recognized leader in mobile video advertising – and its partnerships with the world's largest mobile operators and OEMs, DT packages unique telecom data into smarter mobile audiences available directly through DT Exchange. Learn more at: www.digitalturbine.com
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